Go-to-market copilot · Indie games

Build the game. Build the audience. Same timeline.

Fanfare turns your genre, your hours, and your launch window into a calibrated launch plan for your game - not "a game."

Free forever · no account needed to start · built by We Make Realms

T-6M
Foundation
T-5M
Announce
T-4M
Wishlists
T-2W
Launch
Up next · Announce · T-5M
Cut the announcement trailer

The trailer is the single asset most people will ever see of your game.

Mark doneOpen template
T-6MFoundation2/4
T-5MAnnounce0/3

Communities are built before trailers.

Every plan Fanfare generates starts community work in phase one - scaled to your hours, whether that's five a week or a full-time team. It's not a strategy you can pick. It's the one thing we refuse to let you skip, because it's the one thing that decides launch day.

How it works
01

Tell us about your game

Six quick steps: your hook, your hours, your audience today. Zeroes are fine - zeroes are data.

02

Get your calibrated plan

Phased from now to launch and beyond, with real dates, effort estimates, and a why behind every action.

03

Work it down to launch

One 'up next' at a time. Templates attached. Check things off and watch the sky brighten.

Wizard

6 steps calibrate the plan to your team, hours, and audience - a solo dev gets a different plan than a funded studio.

Plan

Phased actions from now to T+1M, keyed to your launch date, with a one-line why on everything - and print it as a one-pager to pin above your desk.

Templates

Press kit, Steam page copy, outreach email, trailer beat sheet - copy, paste, make them yours.

Tracker

Check off actions, sync across devices, and watch your launch readiness climb from 'Ready to start' to 'Launch ready'.

Part of the BossMetric suiteStudiobudgetDevlog MomentumGenre Health CheckEquity Quest+ more, all free

Your launch window is coming either way.

Six steps from now, you'll know exactly what to do next - and why.

Start your plan - it's free